It’s really all in the details. Recently we were told our line wasn’t worthy enough of being on a site. It’s funny cause 3 bloggers on this particular site sells our Illest Brand in their stores and have told us it sells out faster than their own brands. Hmm.. makes you wonder.

Lots of details went into every piece we created for the brand launch on 1.11.2011 in Little Tokyo, Downtown Los Angeles and we’re very humbled by the response of the line thus far.