Author: admin

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today I’m the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores and a design studio.

Growing up so fast

Our second child, Skylar, absolutely loves to be astonished by the littlest things in life. So bringing her to Santa Cruz Beach Boardwalk on a whim really made her...

Mothers Day 2012


Happy Mothers Day to all the moms out there including my two moms and Cindy. Here’s some photos from today using the Leica. Such a different type of shooting...



Photo of all our friends and their kids. Wow.. and amazing.