Author: admin

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today I’m the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores and a design studio.

my Jordans


I’ve been collecting Jordans for so many years. The addiction started in 1986 when I was working in the stock room at Champs at Hilltop Mall in Richmond, California....

Beenie Girl


Brooklyn showing off the new illest beenie. It’s going to be available online and in store next week.



Chillin at 1 years old. .5 pounds lighter than his big sister Skylar who’s 2.5 years old. Since Hunter can’t blow out candles.. Brooklyn took the honors.